Kailas Gohil: "Thinking Activity On Mass Media and Communication"

"Thinking Activity On Mass Media and Communication"

Hello friends,

My Frist task of sem -4, and given by vaidehi ma'am. Paper No:15 ( Mass Communication and Media studies )....

Introduction:-

Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state).
Mass communication is the process of exchanging information through mediaMass Media to large segments of the population. In other words, mass communication refers to imparting and exchanging information on a large scale to a wide range of people. It is usually understood for relating to various forms of media, as these technologies are used for the dissemination of information, of which journalism and advertising.

Difinition:-......

#Mass media:- mass refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television.

#Mass Communication:-
Mass communication is the process of exchanging information through mass media to large segments of the population. In other words, mass communication r efers to imparting and exchanging information on a large scale to a wide range of people.

#Advantages of mass communication:-

Facilitates an exchange of thoughts and ideasBy size, facilitates disseminate information, increase the speed with which a message travelsIt is a way to link parts staple of social lifeFueling the need to reduce certaintyAlleviates daily stressCompensates some frustrationSupports self-identification effortProvides oversight publicTerminate forms of deviance and social sactioneazaReply to specific expectations with varying degrees of satisfactionPosts complex, large amount of dataAlternative offers substantialMediate between the state and public relations and of their individual mediaIdentifies, selects, evaluates, presents events etc.

#Disadvantages of mass communication:-

The relationship between source and receiver is usually unambiguous. The public is under the direct control of the communicator

· The contents of the communication needs arise from the public, information will be processed so as to meet those needs

· Professionalization substantial media specialists have a negative effect because messages are institutions providing guided by criteria eficintei

· Turn the sensational newspaper

· Distorted perceptions of real world

· Create (sometimes unintended) models false, “bad”, the public is exposed, but not able to select and process information (children, sick, etc..)

· The message, however objective he is distorted since the source (bias creator)

· Post effects depending on the nature of cognitive, affective and behavioral

· Can easily induce certain types of public misinformation

· Produces changes, facilitate or strengthen the opinions or beliefs that may be wrong, dangerous social, etc..

· Handles audiences by changing, changing contextualitatii an event, news, etc.

· The relationship between source and receiver is usually unambiguous. The public is under the direct control of the communicator